So you've built a website. The graphics are perfect, the pages are breathtaking, the buttons make music when you click them. Now what you need is that all important ingredient: the words.
At this point you have two choices.
1) Write everything yourself, all while coming up with marketing plans, dealing with product suppliers, and managing your own employees. Sounds hectic way to go, but if you're truly determined to go it alone, then best of luck.
2) For this one aspect of your business, you can hand over the reins to me - an experienced copywriter who will work to ensure your content is beautifully crafted and exactly what you need your audience to hear. I take the time to learn your brand, to find out who your audience is and what they're looking for, and to make sure they find it on your site in plain view.
Sound good so far? We're not done yet.
SEO (Search Engine Optimization) Your success depends on people being able to find you. Key words and phrases can help them do that, by making you more appealing to Google. But your search terms need to be seamless. No one wants to read a post that's been artificially stuffed with key words in hopes that Google or some other search engine spots them. Besides, Google's search algorithm is so intelligent now, it wouldn't work anyways.
What you need is quality, readable content, with the right terms in the right places. Balance is crucial. I put in the time to make sure your content is easy to find, and easy to read.
Leave the writing for your webpage to me, so you can get back to the other aspects of your business. Alternatively you could choose option 1.
Here's something you may already know.
Blog posts are not books.
And people read differently online than they do if they're reading a book or magazine.
They read faster, and they don't read every word. In fact they skim a lot, as you might be doing now.
And that's alright, but it means we have to write online content differently than we would for a magazine.
We Have to Make Subheadings They help break up the text, and allow us to organize the information in a way that's easily readable.
We Also Need Lists Lists work well for plenty of reasons.
1. Headlines like, "7 Things You Should Always Carry into The Bathroom," are great for catching attention, because they make a very specific promise. The reader knows what they're getting.
2. They show that you have expertise on the topic. Otherwise, how could you have made a list?
Next, your content needs to be original. Not necessarily brand new, but it needs to have a unique spin that no one else has. Otherwise what's the difference between your post and the possibly thousands of others like it?
So here are a couple ways you can start a blog that will catch reader's attention and create leads.
1. Write it yourself. Do some research, read some other blog posts to see what people are saying and how they're saying it. Then turn on the coffee and get writing.
2. Or you can have me do it. You can tend to other, more pressing work, and by our agreed deadline, you'll have an interesting, SEO friendly blog post that will bring readers to your site and get them talking about your product or service.
*Note: In case of choosing option two, e-mail me at: email@example.com
Festival & Event Programs
If you're going to have guests at your event, they're going to need information. Info about the venue, time-tables, event descriptions, maybe even tourist and restaurant recommendations in the area.
In the case of festivals your guest's will want artist bio's, movie synopsis, and descriptions about the extra events you're hosting.
Your Program or Guest Guide will play a big part in your guest's experience. It will stick in their mind long after the stages are empty and the tables are cleared. Not only that, but if your program is good enough, it might even hang around on someone's coffee table and encourage people to come next year.
Make your Festival Programs or Event Guides worth reading. I've written and edited programs and guides for festivals like Ontario's Hillside Music Festival, as well as one of Asia's largest film festivals, the Busan International Film Fest in Korea. I can approach your festival or event guide from any angle you like, and I can have it done on time.
If you're creating a program or guest guide for an event, send me an e-mail and we can get working on it right away.
Looking to get a message out on paper? I can help you write a clear, concise brochure that ensures people read it, instead of throwing it away.
Whether you're a business advertising your services, a non-profit trying to communicate your cause, or a festival showings future guests who you are, I can write the information you need in a way that grabs attention.
If you've got an idea for a brochure or pamphlet, send me an e-mail and we can start building.