It's true - 70% of visitors to your site will never come back after the first visit. And if they don't, it means something about your page didn't wow them enough. Maybe your offer wasn't clear, or maybe your copy wasn't vivid enough. It didn't leave them wanting more, nor did it fill them with the urge to click Subscribe, buy what you're selling, or make a booking.
Whatever it is, a copywriter worth his or her weight can find what's keeping you from getting the customers you want. And they can learn how to get your customers excited about what you have to offer.
But in order for any of this to work, a copywriter has to understand a few key things:
-Who your target audience is
-Everything about your products and services
-What stops your prospects from becoming customers
-How your audience talks, so you can get on their level
-What previous customers say about your business
-Who your competitors are
-Your brands' voice
I'll put in the time to learn all these things. By the end of it, I'll know your brand better than you do.
When it comes time to craft your brand's message, we'll use language that speaks right to your customers, so they can see that you "get them," that you know who they are and what gets them excited.
We'll make it clear why your brand is miles ahead of the competition, and why there's no one, not a single shop in town, doing what you do, the way you do it.
We'll find a way to communicate your offer that makes it irresistible - but only to the customers you want to attract.
Because let's face it, there really is such thing as a better customers.
Here's something you may already know.
Blog posts are not books.
And people read differently online than they do if they're reading a book or magazine.
They read faster, and they don't read every word. In fact they skim a lot, as you might be doing now.
And that's alright, but it means we have to write online content differently than we would for a magazine.
We Have to Make Subheadings They help break up the text, and allow us to organize the information in a way that's easily readable.
We Also Need Lists Lists work well for plenty of reasons.
1. Headlines like, "7 Things You Should Always Carry into The Bathroom," are great for catching attention, because they make a very specific promise. The reader knows what they're getting.
2. They show that you have expertise on the topic. Otherwise, how could you have made a list?
Next, your content needs to be original. Not necessarily brand new, but it needs to have a unique spin that no one else has. Otherwise what's the difference between your post and the possibly thousands of others like it?
So here are a couple ways you can start a blog that will catch reader's attention and create leads.
1. Write it yourself. Do some research, read some other blog posts to see what people are saying and how they're saying it. Then turn on the coffee and get writing.
2. Or you can have me do it. You can tend to other, more pressing work, and by our agreed deadline, you'll have an interesting, SEO friendly blog post that will bring readers to your site and get them talking about your product or service.
*Note: In case of choosing option two, e-mail me at: firstname.lastname@example.org
Website Review & Optimization
eBooks, Brochures, Case Studies, White Papers, etc.
Looking to get a message out on paper? I can help you write a clear, concise brochure that ensures people read it, instead of throwing it away.
Whether you're a business advertising your services, a non-profit trying to communicate your cause, or a festival showings future guests who you are, I can write the information you need in a way that grabs attention.
If you've got an idea for a brochure or pamphlet, send me an e-mail and we can start building.
Festival & Event Programs
If you're going to have guests at your event, they're going to need information. Info about the venue, time-tables, event descriptions, maybe even tourist and restaurant recommendations in the area.
In the case of festivals your guest's will want artist bio's, movie synopsis, and descriptions about the extra events you're hosting.
Your Program or Guest Guide will play a big part in your guest's experience. It will stick in their mind long after the stages are empty and the tables are cleared. Not only that, but if your program is good enough, it might even hang around on someone's coffee table and encourage people to come next year.
Make your Festival Programs or Event Guides worth reading. I've written and edited programs and guides for festivals like Ontario's Hillside Music Festival, as well as one of Asia's largest film festivals, the Busan International Film Fest in Korea. I can approach your festival or event guide from any angle you like, and I can have it done on time.
If you're creating a program or guest guide for an event, send me an e-mail and we can get working on it right away.